I was never a fan of The Apprentice. You'd have to wonder if he's really the business guru he's cracked up to be if he's doing a show like that. IIRC he's in the casino game, so he can't be short of a few bob.
Funniest thing I saw with him in was an interview he did with British TV personality Ruby Wax back in the late 90's / early 2000s. She was on his private plane and asked him about his lifestyle, his ex-wives - she asked if he would ever run for President (I believe he said maybe).
Haven't seen or heard much from him lately. Wonder if he's just not a fan of the limelight and retired to some lush tropical island counting his billions ...