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That's because while both franchises are experiencing huge sales losses, BK is a lot closer to death's door than McDs will ever be.
I haven't eaten in either place for so long, I wouldn't know what things would taste like. But I know that BK uses a special assembly-line griller that half-chars and half-paints those black grill lines on their burgers. McDs could never reproduce that if it's only happening for a day.
I actually prefer BK on pretty much every count. I find their prices are better, the food quality is better, the food choices are better, and the service is better. If I'm in McDonald's, it is for the same reason you go to White Castle, Little Caesar's, or microwave Spaghetti-os--for that alien synthetic flavor only really cheap terrible food can give you.
Of course I rarely go to either place because they make me fat and soft.
In my little town I think Checkers has taken over from McDonald's. The McDonald's is still there, and Wendy's, but Checkers has better burgers. Of course, you feel like you are going to die after eating one, but it still tastes better.
I prefer McD's, but the recipes probably differ from country to country. Over here Burger King's burgers are thin, ungainly and floppy patties, sandwiched between something with the consistency of foam. If you sneeze while holding it the bun will disintegrate and float off into the ether.
There are so many franchises whose burgers are better.
Fatburger. Whataburger. In-N-Out. Five Guys. So many choices for non conveyor-belt-assembled burgers.
Also, there should be a restaurant chain with obscene menu items names. Like they would sell a quarter pound cheeseburger but call it Fucking Vomit. Fries would be Rancid Shit. Cola would be Stale Piss. So you could roll up to the drive through and say, "Yeah, I'd like an order of Fucking Vomit, a large Rancid Shit and some Stale Piss, please."