The shorter the wavelength the more likely the radiation will be scattered by atmosphere and intersteller materials. That is why radio wavelengths can be used for long distance communication. As for the question would we be noticed from a distant world... that is possible, but depends on how far such intellient beings are from Earth, relative to who long humanity has been broadcasting, as well as the technologies being used to gathering the radiation. Due to the nature of radio frequencies to pass through gas and dust with little to no effect, SETI uses radio dish arrays to search for patterns that can not be ruled out by known sources in hopes to find a stray signal or perhaps even a signal directed towards Earth.
Ironically enough though, even the first intentional raido broadcast from Earth would have traveled only about 100 light years by now, and Im sure was a relatively weak signal to begin with. If some distant civilization happens to detect this broadcast, and decieded to send a response, we would have to wait the same amount of time it took the original signal to reach these intelligent beings. Not to mention technologies are continuely changing, and whos to say that some distant intelligent life would use radio for long distants communication. Which may be likened to some stone-age technology in comparison to their own. As for how luminous the Earth is... the the Earth does emmit various forms of electromagnetic wavelengths, Earth does not radiate visiable light, therefore the luminosity scale used by astronomer to compare the luminosity of stars would not necessarily apply. For objects that do not emmit their own visiable light a scale to measure albedo (how much light is reflected by an object)... the Earth's is has an average albedo of about 30%. If you wanted to look up how much radiation Earth emmits within various wavelengths you might have more luck finding what your looking for.