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I liked Charlie Brooker's take on it "tell everyone it's a dog's head".
It's nice to see a few big budget ads like in the old days. I miss looking forward to the Woolies Winter Wonderland ads (that probably contributed to it running out of money).
Of course, it's not really Christmas until you've seen the old Toys R Us ad.
The John Lewis ad is made by thoroughly intelligent, yet alarmingly unpleasant people. As a friend of mine pointed out to me, he is fairly sure the creatives who pitched that idea not only have never met a child that age but have no idea they are actually like crack addicts.
(Just so everyone knows!) So I quite like that song actually, but it blatantly sounds like it's about an abusive relationship. Which seems inappropriate.
It's obviously a really well put together ad, but I agree with another thing Charlie Brooker said that the child is so unrealistically perfect that parents will secretly resent their own children who can't possibly measure up. But the boy doesn't deserve the "KILL THE JOHN LEWIS KID" Facebook pages that have no doubt popped up.
I usually walk into tesco at dinner time at work to just get some exercise, and maybe an energy drink if I am flagging, as of this week its all gone mental, and I guess it will only get worse for the next 5 weeks or so.
EVEN THOUGH they say "holidays are coming" in the Coke ad, which is an AMERICAN thing, it still sounds natural because the ad's been on for so many years.
Yeah, a lot of money's been spent on them this year. The only time I see adverts is during the X Factor, but I usually have the sound off in case there's a stupid meercat ad, so they all look like very elaborate mime acts to me.