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NBA unveils new trophies, awards honoring Larry Bird, Magic Johnson, Bob Cousy, Oscar Robertson
It's no coincidence that in the same year the NBA is celebrating its 75th anniversary, the league is unveiling an ensemble of trophies and awards that will feature new designs and will honor iconic players such as Larry Bird, Earvin "Magic" Johnson, Bob Cousy and Oscar Robertson. During the conference finals, which could begin Sunday or Monday, a standout player will be awarded the first Larry Bird Eastern Conference Finals MVP award, and another winner will take home the first Earvin "Magic" Johnson Western Conference Finals MVP award. Robertson and Cousy are being honored for their on-court contributions as well as the impact they made as early presidents of the National Basketball Players Association. Similar to the original trophies created in 2001, the Eastern and Western conference champion trophies each raise a silver basketball. The Larry O'Brien NBA Championship Trophy, which was introduced in 1977 and was named after O'Brien in 1984, also is getting a makeover.
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