Roast chicken crisps don't taste anything like roast chicken

I wanna know how come the little microwave mac & cheese tastes different from the one you cook on the stove.
 
a crisp is a potato chip, right?

I had salt n vinegar crisps today.....my tongue is raw, i tell you.
 
YES on Beef Monster Munch, probably recognised as the greatest crisps ever produced. Haven't had Nik Nak's for ages, there's probably only about ten bags in all of Scotland at any one time.
 
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