Volpone
Zombie Hunter
...and the Do Not Call List.
Big long boring article asking marketers how the DNC list has affected their business: http://www.crm-daily.com/story.xhtml?story_id=130000D19RB4&page=1
But the first agency interviewed raised an interesting point: The DNC List has actually been good for telemarketers. By allowing people to opt out, the people who've decided they still will get telemarketing calls are the ones more likely to actually buy.
And the cost of setting up a campaign remains about the same. Because the creation of the call list is all automated, they just have the database cross-referenced against the DNC list, which takes practically no time or money to do.
Meanwhile the cost of actually running an marketing campaign is down. Because you have less people to call, you need less telemarketers.
So, interestingly enough, apparently this case of legislation is largely win-win. People who don't want to be marketed to aren't and Marketers get to cut costs while improving conversion rates.
Big long boring article asking marketers how the DNC list has affected their business: http://www.crm-daily.com/story.xhtml?story_id=130000D19RB4&page=1
But the first agency interviewed raised an interesting point: The DNC List has actually been good for telemarketers. By allowing people to opt out, the people who've decided they still will get telemarketing calls are the ones more likely to actually buy.
And the cost of setting up a campaign remains about the same. Because the creation of the call list is all automated, they just have the database cross-referenced against the DNC list, which takes practically no time or money to do.
Meanwhile the cost of actually running an marketing campaign is down. Because you have less people to call, you need less telemarketers.
So, interestingly enough, apparently this case of legislation is largely win-win. People who don't want to be marketed to aren't and Marketers get to cut costs while improving conversion rates.
