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Snoop Dogg-Dr. Dre alcoholic beverage sponsors Arizona Bowl
Snoop Dogg is getting into the college football bowl business with a historic sponsorship that recognizes his 1993 hit song and recent beverage line with Dr. Dre, "Gin & Juice." The rapper on Monday revealed the new Snoop Dogg Arizona Bowl presented by Gin & Juice By Dre and Snoop, announcing his intent "to bring the juice back to college football." The game, previously sponsored by Barstool Sports, will take place Dec. 28 in Tucson, Arizona, and pair teams from the Mountain West and Mid-American conferences. The partnership marks the first with an alcohol product as the presenting sponsor of an NCAA-sanctioned bowl game. In February, the new beverage company introduced "Gin & Juice" as their first ready-to-drink product -- a nod to Snoop Dogg's hit from the album "Doggystyle," produced by Dr. Dre and Death Row Records. Snoop Dogg has long been involved in football, launching the Snoop Youth Football League in 2005 and often attending USC practices and games. His son Cordell Broadus initially signed to play wide receiver at UCLA but ended up stepping away from the sport.
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