Apple issued a statement Thursday apologizing for allowing the Baby Shaker application onto the App Store.
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Applications have been banned for containing off-color language. The creators of South Park were not allowed to sell their application because of "potentially offensive" content, despite the fact that the show's episodes are available in the iTunes Store.
And Apple has rejected applications that appear to compete with its business interests while approving applications submitted by well-connected friends that break App Store rules.
Apple's decision to play App Store gatekeeper has forced it into what might be an unsustainable position.
If the volume of submissions to the App Store continues to grow -- there are now more than 35,000 applications currently on the store, Apple executives said Wednesday -- Apple will be forced to employ an army of application inspectors who will not only have to scour each app for technical quality, but make content-related decisions based on criteria Apple has yet to disclose.
