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He once tried to bottle the magic of Toast and sell it in Supermarkets.
"Toastatogen" as the brand name was a mistake, and it really didn't sell. If you open any cupboard in his house now, bottles of Toastatogen fall out.
I remember the radio advert "Pop down a Toastagen every day to help you pop up" which worked fine, it was just a shame it was to the tune of The Proclaimers 500 miles.
Harkley would have a house made of toast, but he considers it a waste of potential and against the essence of what toast is all about. It's all in his manifesto: The Tao of Toast.