No 2 in a series on Advertising

[headvoid]

[YOUTUBE]GURvHJNmGrc[/YOUTUBE]

[YOUTUBE]oKbqneFxfZE[/YOUTUBE]

Do you think this is a bullish client who wanted "ONE JUST LIKE THAT SONY ONE!"

Or a weak agency?

Here is the guff

Jean-Pierre Diernaz, Marketing Communication General Manager, Nissan Europe
commented:
“The Crossover category is a key area of focus for Nissan, with our long term aim to
make QASHQAI a sustainable Crossover icon. Our challenge was thus, not only to
maintain a strong equity (built around the tough & stylish attributes of the car), but to
bring it to a whole new level. After showcasing QASHQAI in epic urban
confrontations (Skateboard, Play with the city, Gangs), we have designed with TBWA
a fresh and daring urban performance: Artistic Paintball”.

Ewan Veitch, European Managing Director, TBWA\G1, commented:
“We have seen many new players come into the Crossover space since we launched
Qashqai 3 years ago. We wanted to create a campaign that kept us ahead of the
competition while building on the success of the last 4 campaigns. This meant it had
to be fresh, stylish and disruptive. It had to feel like a Qashqai campaign, but move
things forward at the same time”.

Alasdhair McGregor, (with a "h" dontcha know) European Creative Director, TBWA\G1, commented:
« How do you build on and even do better than the original Qashqai Skateboard
commercial? For a car that is tougher and better looking than the original model, we
decided to move Urbanproof to the next level.
In an enormous paintball fight in which the city attacks Qashqai with thousands of
litres of paint. A mixture of war and art. Shot in Bangkok by Stylewar over 6 days, the
paint you see is 80% real. After 4 days there was no more explosives to be found in
Bangkok and we had to fly more in. The car looks great, the city looks better. More
tough and more style is what we wanted to say about the car. I’m sure the consumer
will get the message. And enjoy it.

Yes, very fresh - and nothing like one of the most famous ads of all time.

 

[Fuddlemiff]

lol, there's so much wrong about that blurb and the advert in general it's hard to know where to start. Was it shown over here? If it was, it didn't register with me at all.

I liked how the car only had tons of paint fired at it when it was moving fast enough to dodge them, but when it stopped for five seconds there was just a single pathetic paintball. There should've been a bit where a little revolver popped out of the top and killed all the hidden paintballers in quick succession, Clint Eastwood styli. It would've gone down really well with the "gormless fartbrain" demographic.

Btw, this ad also reminds me of that famous one where the car dodges volcano ash among other things, which really was awesome.

It's surprising how lackluster and uncreative the "car in peril" genre can be, isn't it?

 

[headvoid]

we decided to move Urbanproof to the next level.

- dear god

A mixture of war and art.

and an extra helping of dear god

Shot in Bangkok by Stylewar over 6 days, the paint you see is 80% real.

- as opposed to the 100% real of the Sony ad

After 4 days there was no more explosives to be found in
Bangkok and we had to fly more in.

- Sack the production company you just name checked for poor planning

But everyone had a lovely time in Thailand didn't they?

 

[Fuddlemiff]

Haha, I thought the same about them running out of explosives. They're trying to brag, but inadvertently making themselves sound completely shambolic. Why are you telling us that you didn't plan it properly?!

 

[FBI parte due]

I really like these threads, and I feel almost sad that I can't contribute much to them besides snide comments about the "spacko demographic."

 

[CaptainWacky]

Alasdhair, lol.