BTW, whenever you see really obvious namechecks on adverts like that (the DUFFY in big letters she rode by) it means there is some very valid concerns that people wont recognise her.
Brand Manager
"Can we put in some subtle namecheck please? I'm a bit worried that I have chosen a right old duffer, as opposed to Duffy"
Account Man
"How about we get her to say "HI I AM DUFFY"
Brand Manager
FUCK OFF too obvious, you overpaid twat
Account Man
How about we put her name in 6 foot high red letters outside a cinema, even though she isn't a film star and god help us if they ever put her in a film?
Brand Manager
Better, now fuck off I'm busy and I detected some passive aggression there you twat.