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Roger Ebert Transformers 3 review

Transformers 3 has an official A4 paper supplier:

I quote you from a Marketing Blog
To that end, I strongly encourage you to head to your local multiplex to catch Transformers 3: Dark of the Moon. Among the multitude of product placements that dot the film you will encounter by far the most bizarre movie tie-in of this or any other season - Double A paper.

Double A is the “official paper” of Transformers 3. The actual product is featured in a key scene of the movie and Michael Bay, the Transformers director, has also fronted a 30-second TV ad for the paper brand. “This action-filled TV spot elevates the performance and qualities of Double A to an even higher standard,” Bay commented in the official press release.
“Integrating cuts and character from Transformers 3 magnifies the thrill. Working with Double A is such a great pleasure, and I’m extremely satisfied with the outcome.”

Let’s review why this strategy is bonkers using the three eternal measures of any communications campaign - target segment, positioning and objectives.

On the target segment criterion, one might imagine that the Venn diagram showing the audience for Transformers 3 and the decision makers for photocopying paper is somewhat disconnected. It also fails the test of brand positioning - Double A is meant to be a brand focused on no jams and no stress, exactly the opposite of what Transformers 3 promises to deliver to audiences. And in terms of objective, it is unclear what behavioural impact a children’s action movie is likely to have on the office supplies decision making process.

and Michael Bay also did an ad for them!
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and people say I am evil?
 
That's just weird that he'd reuse a shot given the FIVE BILLION DOLLAR BUDGET Transformers 3 had.

WHY NOT REUSE SCARJO'S BREASTS IN THAT WHITE OUTFIT, EH?
 
Here is a funny review. I AM NOT SAYING I AGREE WITH THIS REVIEW SINCE I HAVEN'T SEEN IT MYSELF, IT'S JUST A FUNNY REVIEW. I WILL NOT EDIT THE POST OF ANYONE WHO LIKES TRANSFORMERS 3.

[YOUTUBE]OFm6nWeJeoA[/YOUTUBE]

Here's another one...why not http://kotaku.com/5816737/transformers-3-is-a-movie-about-how-wrong-you-were-to-hate-transformers-2

It was amusing, but he should watch his blood pressure. One more junk-food movie isn't going to spell the end of good quality ones.

It's a shame that Bay can't take a lead from other action movie franchises and add an actual plot, good dialogue, characters, and non-racist/non-fart humour, but he's only one director who makes a movie once every 3-4 years.
 
Okay - I've heard the good, the bad, the very bad, and the "I Hate This Movie So Much I'm Going to Have a Stroke" bad. I want to see something exciting in Imax 3D and that is what is showing so I'm going! I'm not taking children with me and I'm one of those women of a certain age who would go to Rome hoping someone would still want to pinch my old butt. So, the anticipation for mindless excitement has begun. Later.
 
To answer CaptainWacky's question - it isn't that the Asian man was naked - he wasn't. It was about why Mr. Wang had his pants down in the bathroom stall while he had Sam pinned on the toilet.

I put my review up in the TK Media forum and will put it here also.

I thought that the theater would be a little less crowded since it had come out five days ago, it's the Monday of a long weekend, there were a lot of free holiday activities going on downtown tonight that were more kid appropriate, and it is expensive to see a movie in Imax 3D ($16 for 1 adult). However, the theater was packed to the brim and was full of children and adults of all ages and ethnicities.

First, I'll address one big complaint - the gorgeous girl used for sex appeal. It is true that she has a gorgeous rear end. It is true that she is gorgeous. However, she was less naked and exposed than many commercials on TV using sex to sell everything from toothpaste to lawnmowers. It was pretty obvious her part was mostly for eye candy. Her character did contribute in an important way that wasn't so much about her sex appeal but her knowing how to push male vanity buttons. And, this movie wasn't about her.

Another big issue is claiming the movie is racist. There are some characters that are portrayed in what may appear to be a stereotypical manner; however, I don't think that the characters were untrue. Furthermore, it was quite obvious that the situation was due to and the outcome was based on the combined effort of human and machine - and that no race of humans or machines had a corner on being good or bad.

I particularly enjoyed the breaking away from type of two well known actors playing two of the major characters.

About children in the audience - I would think that this movie would be too frightening for children under 10. The main characters are in immediate, overwhelming peril for a big part of the movie. Everything is big, loud, explosive, destructive, violent, etc.

Now for the good.

I liked it. It was a good use of big screen and big sound. Maybe because it is the third movie, but I'm finally able to tell which robots are the good ones to root for. Considering the awful reviews, there was more story than I expected. Yeah - it was a pretty pat story. The planet is facing impending doom and little Sam is instrumental in saving the planet again. There are some genuinely funny moments to provide relief here and there from the intense action. There was good use of the iconic Leonard Nimoy. The visuals are outstanding.

Without overthinking it and just accepting it as a fun ride, I would put this movie in the same blockbuster category as this year's Pirates of the Caribbean and Thor movies and give it a good solid A. The only reason why I don't give it an A+ is this is the third movie in the franchise so it isn't exactly something new, fresh, unexpected, original.

This is one of those movies that people really should make up their own minds about whether they like it and not let the critics dictate to them what they should see. More than half the audience I watched this movie with clapped when this movie was over and it wasn't because it was over. Most people were waiting to see if there was something after the credits rolled. People don't do that if the movie isn't very good.
 
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