In the early 19th century someone published a book, "The Well-Made Play," that told a producer how to make a play that would make money. I guarantee by the year 2000 Disney literally had a textbook on how to make hit content--film, television, parks, live shows.
In 1993 Disney bought Miramax because they needed a brand to release adult/mature movies. No one would've went to see Disney's "Pulp Fiction." The Disney studio itself tended to skew more towards girls with its Princesses, so they acquired Star Wars and Marvel to make money off content for boys.
But then, at some point they decided "fuck it." "Let's recast every superhero as a female person of color," shitting up their male demographic. "Fuck it, let's alter all our live action adaptations to make them more diverse and more feminist," ruining their female demographic content. [Yes, I'm oversimplifying and generalizing a bit but not that much] "Fuck it, let's figure out ways to wring every penny out of the suckers visiting our theme parks," ruining the thing that made Disney parks magical. ABC used to be the last TV network you could trust to be unbiased and family friendly. Tim Allen's "Last Man Standing" was a hit. But Tim was a conservative, playing a conservative character so they cancelled it. The "Roseanne" reboot was a hit, but then Roseanne said something as a private individual that They didn't approve of so they killed off her character and wrecked the show. Jimmy Kimmel was the last latenite talk show that was still fun to watch. But then Kimmel decided to go hard Left and destroyed his viewership.
Someone high up forgot that the purpose of being in business is to make money. Because they knew how to make money--again, I guarantee they literally had a book on how to make money--and decided "Mmmm, yeah... no. We're not gonna do that. We're gonna do Social Justice." Because if there's one thing people love is being preached to and lectured.
(I did look up Disney's Mission and Vision statements and they're...interesting. Particularly the Vision Statment gives me hives. I'd be curious what they were, say, 20 years ago, but I couldn't easily find that and didn't feel like doing any heavy research. That said:
Walt Disney’s mission is “to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.”
Walt Disney’s vision is “to be one of the world’s leading producers and providers of entertainment and information.”
That "inform" and "information" give me hives. Maybe because, like they're brand, they've twisted and poisoned that. Information is good. Reeducation is not.