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Why do they advertise Ugly Betty so much?

CaptainWacky

I want to smell dark matter
Is it because NO ONE IN THE WORLD WATCHES IT ANYMORE?
 
Pretty much. America Ferrara is pretty cute, but not as cute as Salma Hayek.
 
Viewership is down, which is a pity because it's a funny show.

It was surprisingly renewed for a 4th season, but they moved the show to Friday nights, which is where TV shows go to die since nobody watches TV on Friday or Saturday night in America.
 
I'd imagine C4 pay a lot to be able to show it, so they advertise it more.
 
Michael Jackson created Ugly Betty.
 
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