ITS A NEW HIGH MARGIN INDUSTRY! That's why we are after you fuckers.
1. Mass produce one lot of easy food, specialise the fuck out of it.
2. Force markets to sell FUCK LOADS of this specialised product
3. We are all lazy fuckers so we eat it, and then become intolerant
4. YAY, let's devise a new processed crap market and take out said ingredient
5. MAKE MORE MONEY
I wouldn't be surprised if we all develop palm oil intolerance. Unless Type 2 Diabetes counts?