I have digital cable, and pay for premium movie channels like HBO and Showtime, which have their own on-demand channels included in their lineup. There are also a ton of free on-demand channels in the cable lineup where I can look at movies or TV shows for free.
As someone who doesn't upload new torrents, and mostly downloads TV episodes that I missed, or old movies that I have already owned on either DVD or VHS, or already pay to view with digital cable, I'm finding it hard to swallow the argument that I'm cheating somebody. They let people DVR things and don't ask questions about what happens to the content once it's recorded. The line between sanctioned copying and "pirating" is getting ridiculously blurry.
I can see the argument if I download an album by a starving indie artist who didn't upload the torrent himself, but the same argument doesn't fly when I download the Family Guy I missed while watching Desperate Housewives, just because I don't have Tivo.