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Star Wars: The Force Awakens

I've said this before, but Star Wars 4 - 6 started off as a family friendly movie that became significantly darker. The same pattern was evident in 1 - 3. (Jar Jar being a good barometer for this)

The universe is an excellent construct, and the themes are universal. I have faith that there are some very clever people working within Disney. The movies will be excellent, but we should just get used to more yoghurt drinks and toys alongside it. But frankly, Lucas was hardly shy of such things.

I remember working on Star Wars 1 with Pepsi. We got a massive set of CD's with all the imagery on it to work with. It was excellent, and I gave them to a designer friend who is a SW fanatic (Loft full of stuff, Mannequins dressed up, the whole shoot) We did a decent job in the end, even if I am the devil selling fizzy pop to kids.

My point is don't get hung up on the commercial nature of the films post launch, that was happening anyway. It is in Disney's interest to deliver a JJ Abrams, rather than a Michael Bay product.
 
Here's a really terrible headline from a reactionary idiot.

http://www.deadline.com/2012/12/wha...rought-star-wars-meets-extreme-home-makeover/

Looks like they corrected it after someone explained to them what the 501st actualy is. But seriously...

“I just saw the opening two minutes and they had Darth Vader and his Storm Troopers helping build a new house!” one Star Wars fanboy complained to me. “This is disgusting and it’s exactly what people were afraid of with Disney buying Star Wars. They are ruining the franchise by using it for trivial bullshit. Please write about this. It’s outrageous and it’s totally wrong.”
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Because it's not like those terrible PC World and Vodafone adverts ran before the Disney buyout or anything!
 
As a brand Star Wars doesn't really have any integrity left, but helping to fix up a family home that's burnt down might be a start at improving matters.
 
It's the Star Wars Sequel Debacle Simulatron!!
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They really could have put some better options for "star".

Chaning the star of Star Wars: Follow Those Womp Rats (written by Neil Gaiman, directed by Stephen Spielberg) from Jeff Goldblum to JGL upgraded it from a C- to a B...
 
Guys. GUYS.

(EW.com) -- ABC entertainment president Paul Lee says he's going to take a look at the long-gestating Star Wars live-action TV series now that the Disney deal to acquire Lucasfilm is complete.

"We'd love to do something with Lucasfilm, we're not sure what yet," Lee exclusively told EW. "We haven't even sat down with them. We're going to look at [the live-action series], we're going to look at all of them, and see what's right. We weren't able to discuss this with them until [the acquisition] closed and it just closed. It's definitely going to be part of the conversation."

Even many working in Hollywood don't realize a live-action Star Wars TV series has been sitting on the shelf the past few years. The project was commissioned by longtime Lucasfilm producer Rick McCallum, who enlisted writers such as "Battlestar Galactica's" Ron Moore and swore them to NDA secrecy on the plot details (more on the show's storyline below). Fifty scripts were written. McCallum once called the scripts the most "provocative, bold and daring material that we've ever done."
And then ... nothing.

The scripts gathered dust, the scope of the production and the extent of the show's necessary visual effects deemed too expensive for a broadcast or cable network. The president of one premium cable outlet told me last summer the project just didn't make any financial sense. The closest comparison was HBO's lavish "Game of Thrones." But that deal gave HBO control of a major chunk of the "Thrones" empire, including DVD and international distribution which significantly offset the show's high production cost. The Star Wars show was budgeted at more than $5 million per episode and Lucasfilm wanted to retain ownership.

But now Disney has purchased Lucasfilm for $4 billion and Disney owns more than a couple TV networks. The financials for a big-budget TV show are more compelling if the license fee and other income sources stay in the family. Already one Star Wars-related project is in the works for kids network Disney XD. Cartoon Network's popular and innovative animated title The Clone Wars will likely shift to XD after its current deal expires. Could the live-action show finally see the light of day too? It's a tricky question because a new Star Wars film is planned for 2015. Cautious brand managers are sometimes reluctant to have a live-action TV show on the air when producing live-action films — such as Warner Bros. putting the kibosh on any Batman TV projects while making Christopher Nolan's trilogy.

Lee said he wasn't sure if the project was still viable. "It's going to be very much up to the Lucasfilm brands how they want to play it," he said. "We got to a point here with Marvel, a very special point, where we're in the Marvel universe, and very relevantly so, but we're not doing "The Avengers." But "S.H.I.E.L.D." is part of The Avengers. So maybe something oblique is the way to [approach the Star Wars universe] rather than going straight head-on at it."

Sources say the live-action series centers on the story of rival families struggling over the control of the seedy underside of the Star Wars universe and the people who live within the subterranean level and air shafts of the metropolis planet Coruscant (the Empire's urban-sprawl-covered home planet). A bounty hunter may be the main character. Set between the original Star Wars film trilogy and the prequels, the time period allows for all sorts of potential appearances from classic figures from the Star Wars universe.

Extensive art work including character designs, costume designs, and set designs were all developed by a top team of concept artists and designers who worked for more than a year on the third floor design studio at George Lucas's Skywalker Ranch's main house on the project. The team was closely supervised by McCallum and Lucas.

If all this sounds vaguely familiar, it might be because this roughly matches the description of the upcoming Star Wars videogame "1313." In fact, sources say story materials and the designs for the TV project were used to help make the game. So if you want to see what the TV show was supposed to look like, check out art from "1313" (one example above). This creative strip-mining could arguably help the TV show's chances — it's not like Hollywood has been shy about doing crossovers between videogames and films before.

Can you imagine that ultra-hypothetical ABC Sunday-night lineup? Once Upon a Time, Star Wars: "1313" and "S.H.I.E.L.D"?
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Why do they throw Once Upon A Time in there like that's exciting?

(But yeah this could be good but it's still too hypothetical.)
 
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