what's scary is that they actually have a good product with seven, there's no real need to fall all over themselves trying to market it with this bullshit party concept. they should do commercials that straight up say, "this latest version of our OS is great, it has these technologies, it improves upon vista in these ways, and it runs faster than XP on the same hardware."
no one, i mean no one, is going to have a party over their operating system. when our office got our copies of snow leopard, we were like, "cool. i'll install tonight when i get home. see you tomorrow." and that was it.