Yeah, if you look at it under any scrutiny it doesn't make any sense, but then it's all so set up that maybe it doesn't really matter in the end. I read the other day that they film all the walks to the taxi on the first day, and I wonder if that includes every candidate doing a "yippee, I've won!" take as well.
As far as business plan (or seed of an idea for a business) Tom was the best candidate left and it's great to see him win. I loved Susie, and her business was pretty strong, but it wasn't as innovative as Tom's and didn't play into Lord Alan's interests at all. I hope we see more of her on tv after this, though.
Did anyone think Helen looked like some sort of third Amy Acker/Summer Glau clone with her hair long?
Jim looked very odd. Like a Thunderbird puppet. Whoever's doing the makeup should put the foundation down.